The major benefit of article marketing comes from the submission of your articles to article directories and ezines. When you submit articles for publication, you are generally permitted to include a link to a page on your website in what is referred to as the ‘author’s resource’. You can also use this section, generally at the end of the article, to say a bit about your website and products.
One well written article can not only give you the benefit of backlinks, and their effect on your Google PageRank, but also human visitors. In addition, readers of your article are allowed to copy it as content for their own website, so long as they include your link. Many do this, particularly those seeking content for web pages monetized using Google Adsense.
Writing Services Co. can write these articles for you in such a way that readers will want to click on the link to find out more about the topic of your article and also about your website. This can bring you a great deal of traffic in addition to the improved search engine listings that such article submissions can offer.